Networks that change and require specific profiles
Despite a 4.2% drop in restaurant attendance in 2009, the French continue to spend €12 on average per meal.
Just like consumers, signs had to become more demanding with their franchisees.
In this context, you will need to be an accomplished multifaceted business leader:
- of a welcoming nature, you will be the first representative of your establishment with your customers;
- you will juggle with your teams, in the kitchen and in the dining room. You will need to recruit, train, motivate and know how to keep your employees;
- you will be the guarantor of standards health, safety and environment.
Only under these conditions will the major networks open their doors to you: the brands of the Flo group, Bistrot du boucher or Au Bureau, for example.
Catering franchise: a heavy investment
The major drawback, common to all brands: the initial investment.
The most affordable brands will ask you €250,000the most expensive 1,000,000 €.
The advantage of the sector: its profitability.
You will return in a few years in your expenses. And if the adventure pleases you, you will do like many others franchiseesyou will open a second establishment.
You will have to choose between the reprise of an existing establishment and the creation.
In the second case, do not underestimate the time necessary to obtain administrative authorizations, health for example.
Catering franchise: marked trends
Catering is a changing sector and the challenge for brands is to know how to adapt to changes in consumer behavior and tastes.
Many food trends have emerged in recent years. And so many themed restaurants and franchise opportunities.
The French now want to eat quickly but well, “gastronomic snack” signs have responded such as Pivano.
Consumers are asking for attractive prices, the concept of a single price has appeared, such as at Joyeux comme Alexandre, which offers all its dishes at €15.
Eating “organic” and “healthy” has become one of the major concerns of the French, such is the concept of Planetalis, or Planète Equilibre.
Our tips:
The French are more and more fond of “exotic” cuisine. So think of foreign cuisine brands, such as El Rancho, Noodle House or Planet Sushi.