Summary
“Pizza” franchise: a sector that is doing well
With 3 billion pizzas consumed in France in 2008, pizza signs are doing well and managing to develop in a situation that is not very favorable for the restaurant business.
Their concept mono-product gives them a big cost advantage and allows them to offer attractive prices.
Required profile
To find out if you have the right profile to open a pizza franchiseask yourself if you are able to:
The signs will welcome you with open arms.
Have you ever made a pizza in your life? Do not worry. Your franchisor will give you all the recipes for success during a training which will last at least 2 months.
A significant initial investment
The investment, varying from 120,000 to 300,000 € is devoted in large part to the high fitting out and layout costs.
Of course, the return on investment can be quick, provided you have chosen the right location.
Study your catchment area and more specifically the passage times. These are the 2 key elements of your business success.
During your location, be careful not to compete with a potential competitor.
This situation often leads to abnormally heavy set-up costs.
“Pizza” franchise: trends
Make sure your franchisor has a good understanding of underlying trends and has the means to adapt to the market.
the consumer focuses on nutritious and healthy foods that can be eaten on the go. How does your franchisor incorporate this trend into its new menus?
The consumer attaches more and more importance to the origin of products.
Does your franchisor have a organic pizza on his menu? Check its ability to innovate.
Our tips:
Consider regional networks. They can offer you great opportunities for a reasonable investment.