Summary
A rapidly growing industry
The market is buoyant and does not seem to know the crisis. The 22 million bouquets of roses purchased each year bears witness to this: flowers remain the reflex purchase of lovers and guests.
3 concepts are in competition in the sector:
Flower franchise: the keys to success
One of the key elements of your success is the ability of your franchisor to offer you inexpensive flowers and especially daily.
Its purchasing power and its logistics must therefore be studied closely.
Also, make sure your franchisor offers you a solid training (up to 3 months) which will allow you to acquire good knowledge in horticulture and prepare you to manage your point of sale efficiently and profitably.
A significant investment
The initial investment varies from 20,000 to €100,000 and is on average €70,000.
Your commercial location will largely determine your success.
You must choose it carefully and carefully study your catchment area.
The good moment
On the few 14,000 florists covering France, several thousand are leaving or preparing to retire.
These departures multiply the opening opportunities for franchise.
By transforming an existing business into franchiseyou will benefit from a prime location and above all you will attract a loyal clientele, accustomed to the area.
Our tips:
The French spend on average 350 € in bloom for their marriage. Think of proposing special offers “major events” in order to widen your clientele.