Fast-food franchises: networks that are doing well
The fast food are laboratories of anticipation. Their success depends on their adaptability to the ever-changing demands of consumers.
In particular, they must come to terms, by very definition, with new lifestyles, for example responding appropriately to the short time that the French today devote to their lunch break: 31 minutes on average in 2010 (from Menageremag.com).
The brands are numerous and offer a diversified offer.
The sector is of course dominated by a few big names: mcdonalds, Paul, Quick Where Golden briochebut the originality of a concept will allow you to establish yourself despite their impressive market shares.
One of the keys to success is your ability to recruit, animate and manage your team which is on average made up of about ten people per point of sale. Retailers are mainly looking for good managers.
An investment that can be significant
The initial investment is in some cases €500,000 and can reach 700,000 €.
Choose the right franchisor and make sure you have stacked the odds on your side:
- a good idea in which you believe;
- a good locationclose to offices, cinemas, schools…;
- a visual identity marked and easily recognizable.
You can also choose a sign at the flawless logistics and who will offer you dishes “to be assembled” at your point of sale. The investment will be reduced : you need less material and above all a smaller location.
Trends in fast food franchises
Trends change fast and retailers follow them: dietetics, organic food, “healthy snacks”, soup bars, pastas, salads, fruit juices, top-of-the-range snacks, sometimes signed by a starred chef, chic kebabs, trendy sushi, traditional dish to take away, ingredients from fair trade…
Our tips:
Have you thought about chic “street food”, the art of eating well on the go like New Yorkers and Londoners do?