What does the job of product owner consist of?
The “product owner” is an expert in product/project development using agile methodologies. He works in conjunction with other professionals such as the Scrum master, for example. In other words, he is the operational manager of the product/project, ie he manages its definition as well as its design.
It is a kind of digital project manager but who follows agile methodologies or methods. Widespread in the United States, this profession is gradually developing in Europe. SMEs and startups, in particular, are increasingly looking for POs.
To note :
In 1995, the American developer Ken Schwaber presented the “Scrum framework” which would become the most widely used of agile methodologies. If the development method is not agile, we do not speak of Product Owner.
The missions of the product owner
The main role of the PO is the definition and design of a service, a good or a project in collaboration with various teams (marketing, design, etc.). To do this, he follows agile methodologies and ensures the smooth running of operations and the successful completion of the project or product.
It is the PO who writes the list – Product Backlog – of the objectives and/or constituent elements of the product/project. It is also he who determines the deadlines and who carries out various analyzes essential to decision-making (constraints, priorities, etc.).
According to the Scrum GuideTM, “The Product Owner is responsible for maximizing the value of the product resulting from the work of the development team”. He is the link between the customers (who are at the heart of the product/project) and the internal teams, he manages the tests with the users, reports their negative and positive criticisms and others.
The qualities of the PO
Reactive, dynamic, versatile… The PO must combine multiple qualities. He must also have technical know-how in order to design and define the characteristics of the product/project. He must also be able to manage the teams and the exchanges with the customers. He is a real conductor who must also keep himself informed of the latest news and market trends.
In summary, he must like technology and work in a team, know agile development methods, be rigorous, professional, dynamic, diplomatic, pedagogue and resistant to stress and pressure (deadlines…). He must also be curious and have good communication skills.
To note :
To become a PO, you can follow a marketing-oriented training. You must also master everything related to digital. Training in a business school or in an engineering school may be considered. On the salary side, count on average 45,000/65,000 euros gross per year (about 3,750/5,420 euros gross per month) depending on experience and technical knowledge.