Health/beauty franchise: more than 40 years of growth
The health/beauty sector includes:
- hairdressing: Jean-Louis David, Franck Provost…;
- perfumery, cosmetics: Sephora, Yves Rocher…;
- body care: Esthetic Center, Body’minute…;
- fitness and fitness: Lady Fitness, Curves…
More than a dozen networks share the market. Some are experiencing strong growth, thehair removal for example, and others such as perfumery or cosmetic display an unfailing serenity.
Conversely, the hairdressing no longer attracts new franchisees.
Growth in the sector is based on classic fundamentals: listening to customers, looking after your appearance and having good contact. Add to that some savvy management skills and your franchise will turn into a business success.
Significant investment
The initial investment is usually heavy. You have to be prepared to pay the minimum €70,000 and the average investment is set at €150,000.
It includes inventory of (often expensive) products, equipment and of course the location.
If your point of sale must attract and be in the image of the concepts carried by your brand, it must also be at the heart of a dynamic catchment area.
the return on investment can however be fast. You can count on the loyalty of your customers and thus make your contract of at least 3 years and renewable a good commercial story.
Health/beauty: strong trends
Innovation characterizes the sector. 3 trends stand out in recent years:
- “organic” cosmetics, of which Aphibio is the specialist;
- fair trade represented by Body Shop;
- the products for men found at Magn’hom.
It is these new trends that are driving the market upwards and the brand you join will certainly offer you training in these new products.
Our tips:
With the many foreign brands, such as Fitness First or Lush, which are testing the French market, seize a great opportunity to set up an original concept.