Summary
A diverse and growing sector
The automobile franchise covers many professions:
- auto center: Midas, Roady…;
- washing station: Blue Elephant;
- technical control: Autosur, Securitest…;
- rental: Ada, Sixt…
The sector is resisting the current crisis for 2 main reasons:
- the car fleet is aging (8.3 years on average in 2009) and the vehicles require more maintenance;
- the consumers are tightening their auto budgets and use more and more services outside traditional manufacturer networks.
Furthermore, the franchisors are offering more and more services to consumers in their points of sale in order to expand their market.
Car franchise: trends
Franchisors are constantly innovating and embarking on concepts close to consumer concerns.
By joining a car franchiseyou will see your profession evolve and grow constantly.
The environment, for example, is on the rise: waterless washing chains are on the increase, such as Roul’net or Éléphant Bleu.
An investment that can be heavy
You will discover franchises of all kinds, at all prices.
Most signs require a significant investment.
An auto center requires an investment of at least 250,000 €, excluding location. The average investment reaches him €800,000.
The return on investment is generally quick but varies depending on the activity: 2 years on average for a car center versus 4 to 5 years for a car wash.
Significant competition
If there are many franchises in the sector, you will easily understand that the competition is tough.
First between franchisees and traditional shops.
Next, between brands. The one you choose will regularly invite you to develop your commercial offer, review your layout, revamp your point of sale.
The objective of each brand is to maintain a competitive advantage and win new customers.
In this battle, the trade location you choose is essential.
Choose it well with the help of your franchisor and assess your market and catchment area carefully.
Our tips:
Many franchisees in the sector are currently retiring. Investigate the possibility of a franchise takeover. By taking over a successful business, you will save time.